In language across the globe, the adjective “green” is etymologically rooted in the verb “to grow”. In free-association studies, participants linked the word “green” to concepts of nature, restfulness, peace, and positivity. Research has shown a brief glimpse of green significantly improved the creativity that people brought to bear on simple tasks.

Every year since 1990s we have created more than eight billion new stumps. If we continue to fell healthy trees at this rate, less than six hundred years from now, every tree on the planet will have been reduced to a stump.